Merrick Pet Care Says 'Dogs Are In Charge'

The Escape Pod is releasing its first work for client Merrick Pet Care since landing the account in January by showing the slightly insane ways pet parents adore their animals.

The "Dogs are in Charge" creative incorporates user-generated content from around the world to show dogs sleeping on beds, laying on pool rafts, even slamming laptop screens to illustrate how "dogs are unapologetic about laying claim to their domain." 

The campaign is supported with radio, online video, digital banners and social channels.

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