• by Nina Lentini , Staff Writer @Nina_Lentini, April 17, 2019

Yep, Mazda’s Dino Bernacchi came back around to “Green Eggs and Ham,” noting that Sam I Am asked 15 questions in the book “to try to understand this lead character. ‘What is it that you like that will get you to try my product?’

“Know before you go, ask questions of the people we’re trying to target. The lead character became an advocate.

“There are two characters in the book, one is Sam I Am, the other is not Cat in the Hat. He’s never given a name. He’s on the cover, he’s on every page, he represents every customer opportunity that’s out there if we ask the questions to identify if they would like to connect with us.”