Email wins again, hands down, as the most popular channel among consumers.
Of the individuals polled in a new study by Lunar, 57.54% say they prefer email as a way to receive a message from a business or salesperson. In contrast, text messaging is cited by 34.46% and voicemail is cited by 8%.
However, 52.47% say text messages are the easiest to read and respond to, compared to 41.36% for email.
Email seems to win among all age groups, preferred by 57.14% of those from 18 to 29 years old, 50% of those who are 30-44, 56.60% of people ages 45-60 and 54.84% of those in the 60+ cohort.
Text messaging is a distant second among all groups.
Email is even seen as easier to read, at least among those aged 60 and over—48.39% say so, compared to 45.16% for text messaging. But 49.35% of the 18-29 set also prefer email for readability, vs. 42.86% for text. But text is ranked higher among all other age groups.
In another positive sign for text, almost 70% say they approve of a salesperson they have a relationship with using it to contact them. Almost 60% have received such a communication in the last three months.
One thing is clear: Voicemail is not much liked by any group.
Lunar surveyed 325 people for its study.