This week on the “Marketing Today” podcast, I speak with Minter Dial, author of “Heartificial Empathy: Putting Heart into Business and Artificial Intelligence,” which is his third book. Previously, he co-authored "Futureproof: How To Get Your Business Ready for the Next Disruption,” and he is the author and filmmaker of “The Last Ring Home,” the story of the grandfather he never knew, who died as a POW during World War II.
Prior to his career as a speaker, consultant, filmmaker, and author, Dial spent 15 years with L’Oreal, where he ran the Redken business in addition to serving in other marketing roles there.
During the podcast, Dial talks about his latest book, which he says he didn’t really intend to write, and he shares his perspective on what exactly empathy is, how it can benefit businesses, and the implications for its use in artificial intelligence.
And he had this to say about the future of marketing. “With all the opportunities and tools that are out there, making your brand come alive is going to happen through people,” says Dial.
“And so there’s probably a whole lot more work that needs to happen on the attitudes of the people you recruit... to have this greater empathy idea and integrity. And this is going to change the way we do marketing because you can’t just focus on ROIs and click-throughs.”
Highlights from this week’s “Marketing Today” podcast include: