• by Larissa Faw , April 29, 2019

Heineken is raising awareness for the brand's new alcohol-free Heineken 0.0 with a new campaign that launched April 26 which it declared was "Bring Your Beer to Work Day."  Heineken partnered with Fast Horse on the effort. 

As part of the activation, fans in eight major markets who follow @Heineken_US on Twitter could request on-demand deliveries of Heineken 0.0 for their workplace on BYBTWD and people were encouraged to share their own workplace celebrations using the #NowYouCan.

"The Office" actors Angela Kinsey and Brian Baumgartner are shown providing one office with free beer as part of the campaign's promotional video. 

The event is supported by paid social, more than 40 influencer partners, and media relations.