VMLY&R has promoted Rosie McGuire to executive creative director, effective immediately. As Cincinnati creative lead, McGuire is credited with playing a key role in the creative output at the agency.
Additionally, McGuire, supports creative from VMLY&R’s Detroit and Kalamazoo offices. Currently she partners with creative leads on Ford and runs Cincinnati creative accounts inducing Kroger and Blink. In her new position, McGuire will be adding Mars and Unilever ecommerce accounts to her remit.
She joined VMLY&R when Rockfish Digital merged with the agency in September 2017. Prior to joining Rockfish Digital in 2014, she held creative leadership roles at Possible and Powerhouse Factories.