4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years

For all the grousing about the role of the upfront television marketplace over the years -- especially in recent ones -- a majority of ad execs believe it will either expand or remain stable over the next five years.

The findings, which come from interviews with advertisers and agency executives conducted for ...

1 comment about "4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years".
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  1. Steve Sternberg from The Sternberg Report, May 9, 2019 at 11:53 a.m.

    Real story is that more than 40% of advertisers and agencies think the upfront will expand.

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