4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years

For all the grousing about the role of the upfront television marketplace over the years -- especially in recent ones -- a majority of ad execs believe it will either expand or remain stable over the next five years.

The findings, which come from interviews with advertisers and agency executives ...


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1 comment about "4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years".
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  1. Steve Sternberg from The Sternberg Report, May 9, 2019 at 11:53 a.m.

    Real story is that more than 40% of advertisers and agencies think the upfront will expand.

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