Jack in the Box Supports Esports Sponsorship With Web Series

Jack in the Box is supporting the chain's sponsorship of Dallas Fuel, an official Overwatch League esports team with a six-part animated web series.

Each episode, developed with David&Goliath, features specific themes related to the Dallas Fuel team, gaming and pop culture.

New episodes will debut Sundays on multiple digital and social platforms like Gamespot, Reddit and XBOX, with additional support via digital and experiential and social as well as endemic and non-endemic elements.

The strategy to create a season-long program that meets millennial gamers "where they are" was selected because "we know the esports audience isn’t watching TV commercials," said Bobby Pearce, CCO of D&G.



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