Colace is attempting to playfully yet candidly discuss bowel woes as part of the brand's on-going "Constipation Happens" campaign.
The creative, developed with Walrus, is designed around
specific media channels by comparing constipation to problems with Hulu and YouTube. One spot, to that end, relates
the agony of irregularity with YouTube's delayed buffering. Another Hulu ad links stomach issues with Hulu's ticking clock.