Chicago-based hearing device provider Beltone has selected MARC USA to launch a new branding campaign.
The campaign is scheduled to launch in August and includes direct mail, print, TV and digital as well as signage and materials in Beltone’s 1,500-plus locations in the U.S.
Michael McCann, director of marketing operations at Beltone, said the campaign’s goal is to “better connect with the growing number of people with hearing loss who can benefit from Beltone’s innovative hearing aid technology and expert ongoing care.”
McCann cited MARC USA’s retail expertise and its understanding of the company’s audiences and communications channels as factors in the selection.
According to the National Center for Health Statistics, approximately 15% of American adults (37.5 million) aged 18 and over report some trouble hearing. And older adults with untreated hearing loss incur substantially higher total health care costs compared to those who don't have hearing loss, according to a new study led by researchers at the Johns Hopkins Bloomberg School of Public Health.
Beltone, part of GN Group, spent $12 million on measured media last year according to Kantar Media.