TJ Maxx's 'Squirrelly' New Campaign For Sierra

TJ Maxx is out with a humorous new campaign for its Sierra brand (FKA Sierra Trading Post) done with agency Red Tettemer O’Connell + Partners, the latter’s first effort for the brand.

“Summer Bod” shows three people in squirrel costume perched in a tree looking at others wearing Sierra bathing suits. Another spot, “Yoga” features a man in Sierra gear holding a pose in his backyard, while one of the “squirrels” attempts to follow suit sans gear. 

The campaign runs across TV, radio, and paid social.


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