NHL Seattle, the National Hockey League’s 32nd franchise that begins play in 2021, and Wunderman Thompson Seattle have launched SeattleNHLFans.com, an interactive fan portal designed to foster fan excitement and answer questions about the new team.
The new portal encourages fans to voice their opinions about the future of NHL Seattle—a team name is expected to be revealed later this year-- and the in-game environment at the New Arena at Seattle Center, now under construction.
Fans can ask questions, view past and future events, and participate in polls on a team name, ticket pricing, seating, music, uniform colors, travel plans and food preferences.
Within the first 24 hours of its launch, the site garnered approximately 20,000 unique users.
“NHL Seattle has said from day one that this franchise will be built by and for the fans,” said Tod Leiweke, CEO, NHL Seattle. “The fan portal created by Wunderman Thompson is a way for us to talk directly to our fans and bring them into the creative process as we build a brand and game-day experience that you can only find in Seattle.”
The agency will be rolling out additional campaigns for the franchise throughout 2019.