• by Steve McClellan  @mp_mcclellan, June 11, 2019

WPP agency Grey New York has been selected as the advertising agency-of-record for chocolatier Lindt USA after a review.

72andSunny, FIG and TBWA participated in the reivew. The incumbent was Gotham.

Grey will be responsible for consumer advertising, including a new TV campaign for Lindor chocolates breaking in 2020.

Jamin Hemenway, vice president of marketing at Lindt & Sprüngli (USA) said that the Grey team “demonstrated a deep understanding of our consumer, category and the Lindt brand legacy.  We look forward to leveraging our success and growth in the U.S., the world's biggest chocolate market."