Holiday Inn Invests Big In New Global Campaign

IHG Hotels & Resorts is launching its largest global marketing campaign for Holiday Inn and Holiday Inn Express in more than a decade. 

The WPP-led campaign includes creative by Ogilvy, PR by Ogilvy and H&K, production by Hogarth, and media planned by Mindshare.

The "We there" creative features moments of people reuniting with loved ones and enjoying themselves. In addition to two spots appearing on TV and in cinema, the multiyear campaign runs across radio, digital and social media in the U.S., U.K., and debuts via digital and social media in Canada, Mexico, Central and South America later this summer.


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