Dodge is reaching out to the thousands of car-crazy consumers who flock to the Detroit area every summer for the Woodward Dream Cruise.
MotorTrend Group’s “Roadkill Nights Powered by Dodge,” held for the fifth consecutive year in Pontiac, Mich., Aug. 9-11, kicks off metro Detroit's week-long celebration of American car culture.
This year, the brand is expanding the weekend event by adding activities on Friday night at M1 Concourse, leading into a full day of legal drag racing on historic Woodward Avenue on Aug. 10.
Consumers can take thrill rides in 717-horsepower Dodge Challenger SRT Hellcat and the 707-horsepower Dodge Charger SRT Hellcat models in two locations with high speeds over 100 mph. There will be celebrity appearances and a special Celebrity Showdown Drag Race with a $10,000 prize purse benefiting The United Way.
Attendees can test their skills in the Dodge Challenger SRT Demon simulators, see the Dodge Challenger SRT Hellcat Redeye on display, check out over 400 vehicles in the Show N’ Shine, dyno runs and Kid’s Zone. More information about the event, including drag racing applications, can be found online.
Roadkill Nights is an event produced by ROADKILL, a brand of MotorTrend Group, with a show that delivers a one-of-a-kind taste of "Automotive Chaos Theory" on the MotorTrend App and MotorTrend Network.
“We’re answering enthusiast demand by adding a day of fun so even more people can participate in the celebration of America's muscle car culture,” states Mark Malmstead, head of Dodge//SRT.