With big political advertising revenues on the horizon, ramping up at the end of this year and going into 2020, Sinclair Broadcast Group is already seeing some strong results in a non-political period.
Sinclair preliminary second-quarter 2019 results are estimated to post $721 million in media revenues -- in line with the company's estimate of between $716 million to $725 million.
A year ago, for the second-quarter 2018, Sinclair posted media revenues of $695.9 million, up 9.2% from the same period in 2017.
Projections are in 2020, a presidential election year, a record revenue in political advertising will be spent, estimates which could total $6 billion to $8 billion -- a potential boon for many TV station groups.
In early-morning Thursday trading, Sinclair’s stock was up 2.2% to $58.62.
Sinclair also announced it has struck a multi-year distribution deal with Charter Communications -- the second0biggest U.S. cable TV provider -- for carriage of its TV stations and its cable network, Tennis Channel. The deal will add Marquee Sports Network when it launches in first-quarter 2020.
Sinclair owns, operates and/or provides services to 191 television stations in 89 markets.