• by Ray Schultz , July 23, 2019

Hero Digital, a customer experience firm that serves B2B and B2C brands, has acquired Austin-based B2B agency Bulldog Solutions. Terms were not disclosed.

Bulldog CEO Randy Watson will join Hero Digital as general manager of the Austin office, reporting to Hero Digital CEO David Kilimnik. The rest of the executive team will remain in place.

The merger will help Hero Digital achieve planned growth in Austin and provide it with additional B2B expertise.

The firm’s clients will gain access to CX consulting, design, engineering, digital marketing, and data services, Watson states.

Kilimnik notes that B2B CMOs feel “a sense of urgency to get the customer experience right.” Watson adds, “The B2B journey is far more complex than its B2C cousin.”

California-based Hero Digital serves such brands ad Comcast, US Bank, Salesforce, Microsoft, Sephora and Aramark.

Bulldog Solutions counts Oracle, Comcast Business, Zebra Technologies, TD Ameritrade, Symantec, and Heartland Payment Systems among its clients.