Flower Foods Launches New Wonder Bread Spot

Flower Foods references nostalgia under its first campaign by The Richards Group to support the company's Wonder Bread brand.
The creative shows an astronaut in space expressing "wonder" before he bites into a bread sandwich. The clip then transitions to a child doing the same while watching TV to suggest "Where there’s Wonder, joy will always follow." The media plan includes 15- and 30-second digital videos, as well as social-media support.
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