Cable TV news
networks’ viewership slowdown continues in July -- with Fox News Channel maintaining its overall lead.
Though Fox News posted virtually flat total viewership in daytime and programming
programming, it sank in key adults 25-54 viewers that advertisers value.
Fox inched up 1% to a Nielsen-measured 2.44 million prime-time viewers, as well as a 1% gain in daytime viewers to 1.38
million. It was down 15% in adults 25-54 to 378,000; off 10% in daytime 25-54 viewers at 237,000.
MSNBC lost 10% in the month in total prime-time viewers to 1.5 million, and 7% off in daytime
viewership to 852,000. The network was down 28% and 29% in prime time and daytime 25-54 viewers -- to 222,000 and 125,000.
CNN showed some of the same trends, losing 11% in prime time to
797,000 viewers; a 13% drop in daytime viewers to 557,000. In the 25-54 measure, it fell 32% in prime time to 201,000 and 32% in daytime to 131,000.
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Much of the current overall downward trend
in cable news TV viewership occurred after the release of The Mueller Report on Russian interference in the 2016 presidential election and obstruction of justice issues by the Trump
Administration.
The top-rated prime-time shows in the month were: Fox’s “Hannity” (3.3 million viewers); Fox’s “Tucker Carlson Tonight” (3.2
million); Fox’s “The Ingraham Angle” (2.6 million); Fox’s “The Five” (2.5 million), and MSNBC’s “The Rachel Maddow
Show” (2,487,000).