Made-Over Housewives Tout Fiber One Brand Overhaul

General Mills is using several personalities from Bravo's Real Housewives franchise to support Fiber One.

The "Work Done" creative, developed with Joan, Mindshare and Ketchum, features  Melissa Gorga, Porsha Williams, Sonja Morgan, Dorinda Medley and Tamra Judge alluding to their various plastic surgeries with comparisons to Fiber One's complete brand makeover, including packaging, recipe and flavors.

Sample the work here.

The campaign includes an upcoming music video and long-form content to boost the awareness for the campaign.


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