IT, networking and cybersecurity solutions provider Cisco has added Isobar, part of Dentsu Aegis Network, to its agency roster.
The appointment was made without a formal review.
The agency has a one-year retainer contract to work with Cisco on developing new internal business transformation efforts.
Isobar staff will be embedded in Cisco’s New Digital Experiences division, where they will work to develop concepts and help set the tone for the future of Cisco’s Digital Marketing Transformation, the agency said.
“Innovation goes beyond a single product launch -- it’s a way of thinking,” stated Dave Meeker, chief innovation officer at Isobar. “Having the opportunity to partner with Cisco on new ways to solve problems,” he added, provides the “chance to impact the future of business.”
“As we set the tone for the Cisco’s marketing transformation over the coming years," added Devin Hood, director of digital experiences and social media group at Cisco, "we’re excited to have Isobar on our team to help us think about problem solving in ways we never could have imagined.”