Sun-Maid Campaign Links To BTS Season

Sun-Maid's new "Imagine That" campaign aligns with the back-to-school season, targeting moms with messages about the brand's expanded portfolio of Sour Raisin Snacks.

The creative, developed with Quench, features a child narrator espousing the joys of fruits snacks made with fruit.

The media buy includes Facebook, Instagram, and Pinterest as well as programmatic targeted video across YouTube and the open exchange. Broadcast and TV spots will appear on A&E, Food Network, TBS, Nickelodeon, Discovery Channel, GHTV, MTV, Bravo, Freeform, and Disney.

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