This week, outdoors brand MeatEater launched a YouTube series hosted by Steven Rinella called “Das Boat.”
The new series marks the outlet’s latest effort to connect with a fishing audience after tapping the $80 billion hunting industry.
The six-part episodic series crosses three states; it follows 10 anglers over 2,500 miles in its first season.
Episode one appears on YouTube today, with a new episode running every Thursday through September 12.
The show joins MeatEater’s other successful products, which span a variety of platforms, including a Netflix Original series, also called MeatEater, the MeatEater podcast and a book. The brand’s podcast is currently a top-10 ranked show in the Sports & Recreation category in the Apple store.
MeatEater recently tapped Anthony Licata as its EIC. Licata was previously editorial director of Bonnier Lifestyle Group, which includes Field & Stream, Outdoor Life, Saveur and Popular Science. He was EIC of Field & Stream for 10 years.
At the time of Licata’s appointment, CEO Kevin Sloan noted the company continues to see growth across web traffic, podcast downloads, social-media followers and revenue.
MeatEater launched in October 2018 and received heavy investment from The Chernin Group.