Evergage has introduced a data warehouse that it says can help firms track behavior across email, website, web and mobile apps and other channels.
The objective is to help brands
“perform customized queries and more detailed analyses,” states Evergage CEO Karl Wirth.
According to the company, brands can use the Data Warehouse to:
- Access
customer and product data in the Evergage CDP
- Analyze catalog data by products/and or content, and access transactional data, including downloads, online and offline purchase and
adds-to-cart
- Use a BI tool of the client’s choosing
Run queries to report and visualize the information.
Data from existing systems — CRM, marketing
automation, point-of-sale — are stored in what Evergage calls a Unified Customer Profile. Included are digital interactions, engagement patterns, preferences, intent, purchases, referring
source, browser, geolocation, survey responses and weather, the firm says.
One client, Invaluable, uses the product to drive campaigns. "By feeding behavioral and geographic traffic data from
Evergage's Data Warehouse into our BI tool Looker, we can easily craft highly customized email campaigns aimed at users who will be the most receptive to them,” states Peter Lehar, business
intelligence manager at Invaluable.