David&Goliath (D&G) has appointed Laura Forman its Chief Strategy Officer. She replaces Wells Davis, who is leaving the agency to pursue new opportunities outside the ad industry.
Forman will lead the agency's strategy practice and help create new product-and-service offerings. She reports to Founder/Chairman David Angelo. She starts next month and is relocating to Los Angeles.
Forman previously worked at TBWA\Chiat\Day New York where she served as the North American strategy lead on Nissan.
Prior to that, Forman was executive director of brand strategy at Forsman & Bodenfors in New York. She directed strategic teams on Dean Foods, Amex and Seagram’s, and guided strategy on three of the agency’s four new business wins last year.
Earlier in her career, she spent time at Ogilvy & Mather, Deutsch, Fallon and Goodby Silverstein & Partners.
“Laura’s remarkable experience and expertise as a strategist, her outstanding leadership and mentorship and, perhaps most importantly, her purpose-driven values make her a perfect fit for our agency brand and culture,” stated Angelo.