
It may be coincidental with calls for an ad boycott surrounding prime-time star Tucker Carlson's statements that white supremacy is
a "hoax," but Fox's ad inventory plummeted this summer, according to an analysis published by Wall Street equities firm UBS this week.
“Ad loads (i.e., commercial minutes per
hour of programming) are still increasing for the majority of networks in our coverage,” UBS analyst Hodulik writes in the report sent to investors this week.
Hodulik did not
comment on the reason for Fox News' “lower ad loads,” but said they have “offset some of the improved viewership performance” during the quarter for the cable news network.
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