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Asda Teams Up With 'Downton Abbey'

Asda is launching a tie-in with Downton Abbey ahead of the show's movie premiere next month, Marketing Week reveals. The ad will be used in cinema as well as television. It features the show's cook, Mrs Patmore, preparing a feast for the royal family and quipping about not needing a "King's ransom" thanks to Asda's "rollback" prices.

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