Ad industry
leaders, including David Droga, Gary Vaynerchuk, Wendy Clark, Marla Kaplowitz, David Fischer, Michael Kassan and Bill Koenigsberg, are throwing their support to an initiative pledging to combat
climate change.
Under the banner “The Future is Calling” they are taking a united pledge to use the full force of their
companies’ resources to creatively and effectively increase public knowledge and urgency about the climate crisis.
The Potential Energy Coalition has organized this pledge in partnership
with the Ad Council and Advertising Week New York to "galvanize those business leaders that have the most power to impact change."
The announcement was also timed to coincide with the Global
Youth Climate Strike happening today.
“The leaders that have signed this pledge represent some of the world’s largest and most influential brands and have the power to drive change
within the industry," explains Matt Scheckner, CEO of Advertising Week, adding this initiative is more important than just signing a pledge. "We’re proud that Advertising Week is a platform for
these thought leaders to take this important stand.”
This isn't the first climate change pledge enacted by Adland executives. Earlier efforts have also drawn headlines albeit without
much in the way of subsequent trackable impact.
In June, for instance, more than 50 primarily UK-based leaders including executives from GroupM, MediaCom, AMV BBDO and Droga5, issued a call-to-action to limit global warming ahead of June 25's Climate Crisis Summit held in
London, UK.
And last year several executives teamed up to form a supergroup of agencies
to battle the issue.