Interpublic Group’s Avrett Free Ginsberg has been named creative agency of record for over-the-counter heartburn remedy Prevacid 24HR.
Perrigo Company recently entered into a definitive agreement to acquire the branded OTC rights to Prevacid 24HR from GlaxoSmithKline.
The agency is currently developing a new strategic positioning and integrated creative campaign for product including video for TV and digital, print work, and social media. A new campaign is expected to launch in late 2019. All work is being developed out of the agency’s New York office.