Dating App, Psychic Network Connect For 'Twin Flames' Campaign

Dating app MeetMindful and psychic network are leveraging the growing popularity of practices like visiting psychics and following astrology to introduce a campaign tied to romantic relationships and online dating. 

The "Twin Flames" Day campaign launches Nov. 1 to count down to what both companies feel is the most significant date on the numerology calendar, Nov. 11, both in terms of romance and spirituality. 

The social media-driven partnership includes content, contests and prizes to drive online engagement. 

Content published on both and will feature topics such as “Soulmates vs. Twin Flames," "Finding Your Twin Flame in a World of Online Dating," and ‘Signs You’re in a Twin Flame Relationship.’   



The matchmaker in this partnership was Number Twelve Marketing, which was responsible for providing the creative concept. Black+Gold is handling all of the social media activation and creative. and Number Twelve Marketing initially collaborated to develop the overall strategy. Due to the relationships focus of the campaign, a dating app provided a strong added component and “MeetMindful was immediately at the top of our list,” says Pilaar Terry, co-founder, Number Twelve Marketing.

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