BounceX, a technology firm that supports triggered email, website personalization and other marketing tasks, has named Kim Sivillo as its first president.
Sivillo is already involved in BounceX projects, including building executive relationships with key clients.
"We're looking to expand our presence globally and move up market,” states Ryan Urban, co-founder and CEO of BounceX. “And where we’re looking to go, she’s been.”
Previously, Sivillo served as executive vice president, managing director and head of operations at iProspect, where she worked with several global brands.
BounceX provides a "logged-in" experience to logged-out website visitors across all devices.
The firm has raised over $44.9 million in funding from such firms Battery Ventures, Cross Creek Advisors and Primary Ventures.