Austin-based creative agency Hunt, Gather collaborated with Planned Parenthood of Greater Texas to place 13 billboards throughout West Texas calling out the distance to the nearest operating Planned Parenthood.
The billboards are a part of a campaign to raise awareness of Planned Parenthood Direct, a mobile app that gives patients access to birth control and UTI treatment without the need to travel hundreds of miles to a Planned Parenthood of Greater Texas health center.
For a woman in Amarillo, the nearest Planned Parenthood is 339 miles away. The billboards will be up in the cities of Abilene, Amarillo, Lubbock, Midland, Odessa and San Angelo until the end of the year.
Kathy Horn, co-founder of Hunt, Gather stated, “With a lack of access to needed judgement-free reproductive healthcare services and treatment across a wide swath of the state of Texas, the billboards highlight another, more convenient way to access some of Planned Parenthood’s services without having to drive hundreds of miles.”