Pacers Sports & Entertainment is appointing Schafer Condon Carter (SCC) as agency of record for the firm, whose holdings include the Indiana Pacers NBA team, Indiana Fever WNBA team as well as
the operations of Bankers Life Fieldhouse. SCC will be responsible for driving creative and strategy for all of Pacers Sports & Entertainment’s affiliates. One of their first projects will
be to expand the positioning of the Pacers' “We Grow Basketball Here" campaign which spotlights the history of basketball in the state of Indiana.