retail

Walgreens Announces New CMO


Former TD Bank CMO Patrick McLean has joined Walgreens as senior vice president and CMO, effective Monday.

As CMO, McLean will be responsible for the "vision, strategic direction and performance of all marketing activities," according to the drugstore brand.

McLean replaces Alyssa Raine, who became acting CMO in March after her predecessor, Adam Holyk, took on the role of senior vice-president of consumer and retail services.

Raine remains at Walgreens as divisional vice-president of brand and creative marketing.

At TD Bank, McLean was also executive vice president and head of corporate and public affairs, and engineered a digital first and data-driven strategy.

Prior to TD Bank, McLean was vice president, digital brand strategy and digital CMO at Capital One Financial Corporation, as well as the head of interactive marketing and ecommerce at Verizon. 

McLean said he's joining Walgreens at "a pivotal moment, when modern marketing can serve as an architect of end-to-end customer journeys and experiences."

He will report to Vineet Mehra, senior vice president, global CMO, of parent company Walgreens Boots Alliance.

"At WBA, we are at the intersection of healthcare, beauty and retail, and therefore our content needs to be deeply personal and relevant,” said Mehra, adding, "Patrick McLean shares our vision to approach marketing through a personalized, customer-obsessed lens."

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