Adswerve, the Google marketing platform consultancy has tapped two former Google executives to join its team.
Peter Crofut joins the company as director of partner relationships. Most recently, Crofut was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and working with the group’s sales teams and largest brands. He spent 10 years with Google and 10 previous years in platform technology sales.
Lucinda Nieto joins the firm as a senior sales executive, and comes to Adswerve with more than 20 years of experience in sales, project management, and partnerships in the digital marketing industry. At Google she was responsible for managing relationships with key agencies including those within Dentsu Aegis Network (DAN). She also helped promote education and growth initiatives, identifying opportunities to expand awareness of Google Marketing Platform Solutions. Previously, she was at DoubleClick, which Google acquired in 2008.