Ford Looks To Customer Experience To Define Self-Driving Approach

In a move toward the deployment of self-driving vehicles, Ford is looking to focus on the customer experience and developing a business model before any large-scale launch.

Launching self-driving vehicles is “the hardest thing” the auto industry has faced since going from horses to cars, according to Ford.

“As we look to the initial launch of a commercial self-driving service in 2021, Ford is focused on what it will take for customers to embrace the technology, trust us enough to take a ride and keep coming back,” stated Jim Farley, president, new business, technology and strategy at Ford Motor Company, in a blog post.

Ford recently named former Zipcar CEO Scott Griffith to lead the development and execution of its go-to-market strategy, including the development of the automaker’s autonomous vehicle brand and marketing, defining the customer experience and building out the company’s fleet management and regional operations.

“Operating in a limited number of cities will enable us to nail the business model and customer experience and gain a comprehensive understanding of the collaboration needed to launch an entirely new service,” stated Farley. “This will make ramping up in the next dozen cities much less difficult.”



1 comment about "Ford Looks To Customer Experience To Define Self-Driving Approach".
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  1. R MARK REASBECK from www.USAonly.US , November 7, 2019 at 8:06 p.m.

    They would be better served if they just launched these cars off a ramp.
    The trust is not with Ford direct, it's putting trust in a cluster of plastic circuit boards and sensors, made in a third world country, taking contol of my car, with millions of bits of information  to control the car for every inch, and expecting no one to hack in and keep it working..............................Dead Before Arrival............DBA
    "Dumbest Idea of the 21st Century"............

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