• by Steve McClellan  @mp_mcclellan, November 13, 2019

Telecom company Orange is out with its Christmas campaign, developed with Publicis Conseil, that demonstrates the benefits of a connected home—especially when the plan is to catch Santa Claus upon his arrival on the big night. 

In one spot, Old St. Nick gets pretty roughed up, at least according to the plan being hatched by a group of connected kids in the aforementioned connected home. 

Of course Santa is make-believe, so the plan doesn’t get executed. Good thing too, because if there really was a Santa and the plan was carried out, well, let’s just say there’d be a group of naughty kids in France with a lot of black coal in their stockings next year. 

Have look at the spot here.