Audi of America is partnering with Twentieth Century Fox for marketing connected to the upcoming animated film "Spies in Disguise.”
The automaker, in cooperation with Blue Sky Studios, released exclusive content in advance of the movie's premiere. The video, called “Lunch Break," features super-spy Lance Sterling (voiced by Will Smith) and scientist Walter Beckett (voiced by Tom Holland), in a high-speed car chase in the Audi RSQ e-tron, the first concept car by Audi created exclusively for an animated film.
The electric and fully automated RSQ e-tron concept car includes autopilot mode, as well as futuristic highlights including a hologram speedometer.
Audi will sponsor the world premiere of “Spies in Disguise” on Dec. 4,and the film hits theaters Dec. 25.
Earlier this year, Audi launched exclusive digital content tied to “Spider-Man: Far From Home.” The digital short, “Science Fair,” features the Audi e-tron GT concept car. The Audi e-tron SUV, Q8 and A7 also made appearances in the movie.
Audi previously partnered for another big movie premiere in 2016. The automaker joined forces with Marvel Entertainment for Marvel’s "Captain America: Civil War," which includes a fleet of 2017 Audi SQ7 police cars.