TEN Publishing To Shutter 19 Print Magazines By 2020

Enthusiast publisher TEN Publishing will shutter the print editions of 19 of its 22 auto-focused titles by 2020.

The three remaining titles that will continue to publish in print are Motor Trend, Hot Rod and Four Wheeler, according to Folio, which acquired a memo from Alex Wellen, president-general manager of the MotorTrend Group. TEN Publishing licenses MotorTrend Group’s content and manages its print products.

“Simply put, we need to be where our audience is,” Wellen wrote in the memo. “Tens of millions of fans visit MotorTrend’s digital properties every month, with the vast majority of our consumption on mobile, and 3 out of every 4 of our visitors favoring digital content over print.”



Subscribers to the shuttered magazines will be offered digital subscriptions to MotorTrend, Hot Rod or Four Wheeler.

The brands that will no longer live in print include 4-Wheel & Off-Road, Automobile, Car Craft, Chevy High Performance, Classic Trucks, Diesel Power, Hot Rod Deluxe, Jp, Lowrider, Mopar Muscle, Muscle Car Review, Muscle Mustangs & Fast Fords, Mustang Monthly, Street Rodder, Super Chevy, Super Street, Truck Trend, Truckin’ and Vette.

“We are doubling-down on our best-in-class digital product experiences, while maintaining our support of the three most popular, profitable and strategic brands across digital and print,” reads a statement from TEN sent to Jalopnik.

Earlier this year, TEN Publishing sold its adventure sports portfolio -- made up of 14 titles -- to American Media, publisher of National Enquirer and US Weekly.

Autoweek recently stopped publishing its print edition after its owner Crain Communications entered a multi-year licensing deal with Hearst Magazines to operate its digital and experiential businesses.

This story has been updated to reflect Motor Trend Group and TEN are two distinct companies.

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