• by Steve McClellan  @mp_mcclellan, December 23, 2019

The U.S. isn’t the only country with lotteries. Staatsloterij, the largest lottery in the Netherlands, has a new holiday campaign from TBWA\Beboko.

Many stateside lottery campaigns focus on the fantasies that would-be winners have, like telling your boss to go shove it or buying an island.

The spot for Staatsloterij lottery takes a different approach. It shows “Freddie the hedgehog” crossing a road at night and nearly getting run over by a driver who has just purchased his lottery ticket. But instead of taking off again after the near-miss, the driver stops to take Freddie back to his home to recover, misplacing his lottery ticket in the process. Ultimately, both man and hedgehog find happiness in helping one another.