Working with agency Most Likely To, the city of San Francisco is launching an ad campaign to combat age discrimination. Ads (digital and OOH) profile San Franciscans whose notable passion, leadership,
creativity, courage or intelligence is highlighted. The profiles and other content can be viewed here
Paid social media, in English, Spanish and
Chinese, ran across Facebook, Instagram and LinkedIn. There are also physical hanging banners, wallscapes, digital displays at commuter train stops, and bus signage.