Most-Read Stories Of The Decades

by Joe Mandese @mp_joemandese, January 2, 2020

Rank	Year	Story/Column	Author
1	2018	Revcontent New Program Guarantees Revenue Increase For Publishers	Laurie Sullivan
2	2018	DoubleClick Metrics Give Publishers Trending Data	Laurie Sullivan
3	2015	How To Leverage Changes In The Search Interface	Jeremy Walker
4	2018	Mazda Intros Updated CX-3, Breaks Brand Campaign	Tanya Gazdik
5	2016	NBCUniversal News Group Taps Taboola To Power Native Advertising	Tobi Elkin
6	2016	Is The Programmatic Pendulum Swinging Back Toward Storytelling?	Marc Rothschild
7	2016	10 Publishers Account For Half Of All Online News	Erik Sass
8	2016	Palm Beach Elite Invite You To Their Wealthy Enclave In Arty New Campaign	Larissa Faw
9	2015	This Summer, Social Ads Are The Winning Ticket For Box Office Success	Jamie Tedford
10	2015	John Green Is No Longer In Love With A Sentence He Wrote	P.J. Bednarski
11	2016	Div Turakhia Talks About Programmatic's Rise In Asia	John Motavalli
12	2003	What's The Sense In Standardization?	David L. Smith
13	2015	Don Draper, Maverick Ad Man, Dead at 88	John Immesoete
14	2003	Out to Launch	Lindsey Fadner
15	2014	Forrester Names PubMatic, Rubicon, DoubleClick 'Leaders' In SSP Field	Tyler Loechner
16	2014	MediaMath's New Japan Office Balances Equation	Tyler Loechner
17	2015	Celebs Show Their Support For Local YP	Larissa Faw
18	2015	Farmers Uses Real Claims For Creative Inspiration	Tanya Gazdik
19	2015	Wyndham Enlists 'Game Of Thrones' Actor As Loyalty Program Mascot	Tanya Gazdik
20	2013	Other Key Considerations When Planning Marketing Campaigns	Sebastian Aroca

The years come and go, but their metadata persists, thanks to MediaPost's servers. At a time when many publications are doing their year-in- or decade-in-reviews, I decided to go back and look at the 20 most-read stories on MediaPost over the past 20 years. That's about as far back as we have data for, and the analysis is as eclectic as it is revealing.

Speaking of metadata, the most-read stories often had search-related themes, including the No. 1 and No. 2 most-read stories ever on MediaPost by search marketing reporter and columnist Laurie Sullivan.

No. 3 was contributor Jeremy Walker's "How To Leverage Changes In The Search Interface," which also was our most-read article by an outside columnist not on MediaPost's staff.

The rest of the mix includes an inexplicable combination of campaign-related or wonky ad tech-based articles, which likely attracted enough backlinks to propel them to viral status, such as P.J. Bednarski's "John Green Is No Longer In Love With A Sentence He Wrote."

And let's not forget John Immesoete's industry insider chestnut, the faux obituary: "Don Draper, Maverick Ad Man, Dead At 88."

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