• by Amy Corr , Staff Writer, September 27, 2005

Not going anywhere for a while? Visit SnickersSatisfies.com. The popular candy bar has updated its former slogan circa the 1980s, "Snickers Satisfies," by transforming it into an entertaining Web site complete with a viral component. Each day a different interactive scenario entertains visitors; once they've finished with it, users can e-mail it to a friend or download it as a screensaver (PC users only).

One scenario features a mattress, complete with annoying mattress tag, and a pair of scissors. Visitors are encouraged to snip off the mattress tag, but must be prepared for the consequences: the police. Once the tag is cut, sirens erupt and the jailhouse bars come crashing down.

Another day brings a man with mysterious powers: He can set items on fire or bend them, merely by looking at them. The man then looks into a mirror, and his overgrown, unkempt mustache becomes neatly groomed.

The site reminds viewers to "check back tomorrow for more satisfaction," and hopes to reinforce the brand's position as  what else?  fully satisfying. Atmosphere BBDO created the site that intends to stay up until the consumer is left satisfied.