A new report from the Reuters Institute for the Study of Journalism found 50% of publishers continue to bet strongly on reader revenue. Half of the study’s respondents said it will be their main revenue stream going forward.
Around one-third (35%) of publishers surveyed think both advertising and reader revenue will be equally important going
One in seven (14%) thinks advertising alone will be the most important stream of revenue.
Almost three-quarters of respondents (73%) say they feel confident or very confident
about their company’s prospects in 2020.
However, less than half of respondents (46%) felt confident in journalism’s prospects in 2020.
Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism, wrote in the summary of the report: “The next decade will be defined by increasing regulation of the internet and attempts to re-establish trust in journalism and a closer connection with audiences. It will also be rocked by the next wave of technological disruption from AI-driven automation, big data, and new visual and voice-based interfaces."
Collecting first-party data will become a key focus for publishers this year, according to the report. More websites will require readers to register in order to access content.
This is in response to “reduced cookie support from leading browsers and tightening privacy regulations" in Europe and the United States, Newman wrote.
Over half of publisher respondents said podcast initiatives would be important to them in 2020.