Kaufman expects RSS to explode next year when RSS readers are embedded into Internet Explorer 7. He also predicts that large enterprises will leverage podcasts in a major way. For example, universities can use podcasts to distribute curricula, and corporations might find them helpful in disseminating information prior to shareholder meetings and Webcasts.
The online travel category is an early adopter of RSS. For example, Qantas Airlines plans more than 100 RSS feeds. Others jumping onto the RSS bandwagon include Trump Casinos, Aramark Parks and Resorts, USAToday.com/Travel, and Kayak.com. Among iFeed's clients are a radio station, along with news and information companies. iFeed Media is also using RSS to create intranets for a technology firm and a brokerage company.
Kaufman expects iFeed Media to generate between $3 and $5 million in revenues by the end of its first year. The company plans to launch an ad network for RSS feeds this quarter. At press time, 40 sites had been signed.