Great Clips has entered into a multiyear marketing partnership with the NCAA, Turner Sports and CBS Sports that will make the salon brand the “Official Hair Salon of the NCAA.”
The partnership includes NCAA March Madness, NCAA Men’s and Women’s Final Four and marketing, media and activation rights for all 90 NCAA Championships.
Great Clips will introduce its first national marketing campaign in support of its NCAA partnership ahead of the 2020 NCAA Men’s Basketball Tournament.
This marks the third significant sports partnership that Great Clips has entered into over the past 12 months. Great Clips and the NHL entered into a multiyear deal in April. In January 2019, the brand announced it is the official retail salon sponsor of the X Games in 2019, which includes X Games Aspen and X Games Minneapolis.
The deals provide the brand with more national and local-market opportunities to grow awareness and connect with customers surrounding their passion points, according to the company.
Great Clips will extend its brand presence through advertising and exclusive content spanning NCAA and Championship broadcasts on Turner Sports and CBS Sports platforms and create onsite engagement opportunities at Championship and NCAA-related events.
The brand will also create national and local-market promotions that offer customers unique experiences and tickets to NCAA events and Championship games.