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IPA Tells Agencies To Remember Not All Media Needs To Be Digital

  • The Drum, Tuesday, February 4, 2020 9:44 AM
The IPA has unveiled research which it claims shows agencies they need to have a more diverse attitude to media. "The Drum" reveals the statistics show that while all ages are spending more time consuming media, the rise of digital has had a far greater effect among 16- to-34-year-olds than it has among older age groups.

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