• by Steve McClellan  @mp_mcclellan, February 10, 2020

WPP commerce agency Geometry Global has promoted Roy Armale to Global Chief Innovation Officer, a new position at the agency.

In addition to overseeing the agency’s innovation practice, Armale is tasked with re-engineering the agency’s platform “Living Commerce” and scaling it globally. He will also serve as a member of the WPP CTO Council. 

Previously Armale was Chief Experience Officer, EMEA at the agency. Earlier he served with Cheil Worldwide, Ogilvy & Mather and Johnson & Johnson.