6sense Debuts Service To Help B2B Account Teams

6sense, a B2B engagement platform, has launched an AI-driven tool to help business development representatives (BDRs) engage the buying team within a target account.

The new service, Next Best Actions, delivers recommendations to BDRs based on a variety of data points, the company says. 

The objective is to help sales teams “prioritize actions, reduce manual effort, and maximize pipeline generation by leveraging AI out-of-the-box rather than a linear rules-based approach,” states Amar Doshi, VP of Product at 6sense.

6Sense has an intent network comprised of over 3.5 million B2B websites and a company graph that matches buying signals to accounts, the firm adds.

In addition, it can help brands “eliminate manual tasks, increase the number of hyper-personalized emails and calls placed every day, and deliver higher-quality engagement with key prospects,” clams Ernest Owusu, director of sales development at 6Sense, based on the firm’s own use of Next Best Actions.   

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According to the company, Next Best Actions helps BDRs:

  • Get daily recommendations for which people to focus on within a target account 
  • Find new contacts for buyer personas on LinkedIn or LinkedIn Sales Navigator
  • Add key contacts to a sales engagement platform
  • View talking points at the individual or account level
  • Display history of outreach and engagement activity

 

 

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