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New Balance Builds Alliance With NBA

With Kawhi Leonard as the face of its rebuilding basketball division, New Balance has signed a multiyear deal as an official marketing partner of the NBA. The pact begins with New Balance’s “We Got Now” campaign featuring Leonard, airing during the Denver Nuggets at LA Clippers game Feb. 28 on ESPN. New Balance is planning broadcast, digital and retail content featuring New Balance-sponsored athletes in their respective NBA uniforms and team logos. The NBA also has shoe deals that include Nike, Adidas and Puma.

Read the whole story at New York Sports Journalism »

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